Dear Korg, watch out for Behringer!
Posted: Sat Jul 09, 2022 4:00 pm
I used to work as a Korg product specialist and brand manager. These kind of situations with released immature products have been a nightmare for Korg distributors/users/retailers before. This led to some serious flops like MP10 pro. One of Korgs big failures yet with huge potential. A lot of stores in Scandinavia for example don't stock expensive Korg keyboards anymore because of high return rates. Available only on request.
10 years ago Korg could afford these kinds of "brainfarts" but that is no longer the case.
Behringer has decimated sales of many manufacturer's synths, digital mixers and similar.
Before you rush and call Behringer a rubbish company make sure you are aware of what Music Tribe and Behringer has become. Behringer owns TC, Midas, Klark Teknik, Tannoy.... Behringer in 2022 is very different animal than 10 years ago.
Like it or not x32 has become an industry standard around the world, and replaced Yamaha, Sony.... Deep Mind is the best synthesizer released in ages. Not my opinion, sales reports are clear, reviews, it can be seen in every serious production facility around the world. In the end it sounds killer!
It is just question of time when they turn towards arrangers, or show interest in acquiring a brand like Korg, Roland, Ketron... before you say it will never happen, i would have said the same 10 years ago for brands they now own!
This post would have been my report to Korg regional managers some 12 years ago, instead i write it today here so everyone gets this reality check. This is not a rant, this is heads up, and the only reason i write this is because i love Korg.
Remember what kind of improvement Pa1x was over the Pa80. Or Kronos over the M3. This is at least what i expected of Pa5x. And the reason i never upgraded to Pa4x from Pa3x. There's nothing Pa4x can offer that i can't get out of my Pa3x.
I was on the way to Germany to buy the Pa5x when i read i couldn't make styles on the Pa5x (YET!). So i turned my car around and canceled the order.
Korg Italy, ask the Japanese for help and get this thing in check as soon as possible!!!
To me, at least, it's more than clear that most of the heavy lifting went into conversion of the old stuff to the new hardware so that Korg arrangers can still have future with coming ARM processors and other hardware. No real improvement is made to the instrument. Again this was supposed to be M3>Kronos improvement!!! Instead Korg made crippled M3 work on Kronos hardware.
Dear Korg, you made insanely good software that worked with 50$ mainboard with integrated CPU and made history with Kronos. And some money and reputation along the way. 50$ retail widely available Intel mainboard and CPU! That's the Korg i know. Pa5x is at this point mediocre.
For me personally this is not an issue. I make my own keyboards and other instruments, i'll get by. Porting Pa5x's OS into my own ARM based keyboard wouldn't be an issue either. I just miss that feeling of thrill when i sit before amazing new Korg product for the first time.
I won't be engaging into passionate discussions regarding what i just said, i just hope they who should, get to read this.
Kind regards to everyone!
10 years ago Korg could afford these kinds of "brainfarts" but that is no longer the case.
Behringer has decimated sales of many manufacturer's synths, digital mixers and similar.
Before you rush and call Behringer a rubbish company make sure you are aware of what Music Tribe and Behringer has become. Behringer owns TC, Midas, Klark Teknik, Tannoy.... Behringer in 2022 is very different animal than 10 years ago.
Like it or not x32 has become an industry standard around the world, and replaced Yamaha, Sony.... Deep Mind is the best synthesizer released in ages. Not my opinion, sales reports are clear, reviews, it can be seen in every serious production facility around the world. In the end it sounds killer!
It is just question of time when they turn towards arrangers, or show interest in acquiring a brand like Korg, Roland, Ketron... before you say it will never happen, i would have said the same 10 years ago for brands they now own!
This post would have been my report to Korg regional managers some 12 years ago, instead i write it today here so everyone gets this reality check. This is not a rant, this is heads up, and the only reason i write this is because i love Korg.
Remember what kind of improvement Pa1x was over the Pa80. Or Kronos over the M3. This is at least what i expected of Pa5x. And the reason i never upgraded to Pa4x from Pa3x. There's nothing Pa4x can offer that i can't get out of my Pa3x.
I was on the way to Germany to buy the Pa5x when i read i couldn't make styles on the Pa5x (YET!). So i turned my car around and canceled the order.
Korg Italy, ask the Japanese for help and get this thing in check as soon as possible!!!
To me, at least, it's more than clear that most of the heavy lifting went into conversion of the old stuff to the new hardware so that Korg arrangers can still have future with coming ARM processors and other hardware. No real improvement is made to the instrument. Again this was supposed to be M3>Kronos improvement!!! Instead Korg made crippled M3 work on Kronos hardware.
Dear Korg, you made insanely good software that worked with 50$ mainboard with integrated CPU and made history with Kronos. And some money and reputation along the way. 50$ retail widely available Intel mainboard and CPU! That's the Korg i know. Pa5x is at this point mediocre.
For me personally this is not an issue. I make my own keyboards and other instruments, i'll get by. Porting Pa5x's OS into my own ARM based keyboard wouldn't be an issue either. I just miss that feeling of thrill when i sit before amazing new Korg product for the first time.
I won't be engaging into passionate discussions regarding what i just said, i just hope they who should, get to read this.
Kind regards to everyone!