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List or MSRP on the Kronos 88?

Posted: Sat Feb 21, 2015 12:46 am
by Rich Z
I've been looking at a lot of sellers offering the K88 and they seem to show a rather high MSRP and the selling price being lower to show that they are giving you a discount. But when I saw this YouTube video:

https://www.youtube.com/watch?v=uFxdfSNbXqc

The claim by Rich Formidoni of Korg at 4:35 in the video appears to be in the video that MSRP is actually the discounted selling price ($3699.99) that vendors are offering. Which, of course, is the same price from every seller, so it appears they are required to adhere to pricing as demanded from Korg.

So IS the price being offered actually the MSRP and not a discounted price as claimed by vendors?

Just curious. I'm planning on buying one anyway as soon as my vendor of choice has them in stock.

Re: List or MSRP on the Kronos 88?

Posted: Sat Feb 21, 2015 1:12 am
by GregC
Rich Z wrote:I've been looking at a lot of sellers offering the K88 and they seem to show a rather high MSRP and the selling price being lower to show that they are giving you a discount. But when I saw this YouTube video:

https://www.youtube.com/watch?v=uFxdfSNbXqc

The claim by Rich Formidoni of Korg at 4:35 in the video appears to be in the video that MSRP is actually the discounted selling price ($3699.99) that vendors are offering. Which, of course, is the same price from every seller, so it appears they are required to adhere to pricing as demanded from Korg.

So IS the price being offered actually the MSRP and not a discounted price as claimed by vendors?

Just curious. I'm planning on buying one anyway as soon as my vendor of choice has them in stock.
not clear what your retailers are doing or saying.

But Korg does set or state the MSRP at $3699. They are the manufacturer and that price is suggested.

A quick glance shows that the advertised price with many US retailers is $3699.

what the retailers actually do to make the sale might differ, such as throwing in free stuff or discounting heavily something else, like a case.

Posted: Sat Feb 21, 2015 1:22 am
by geoelectro
In the video he never mentioned MSRP. Usually there is the MSRP and the MAP price. Minimum Advertised Price. In the music business prices are commonly discounted from MSRP to, like you say, give the appearance of a discount. This is so common the manufactures actually help their dealers by having the MSRP to sell against. The manufacturers do require their dealers to never advertise lower than a predetermined price, MAP. That's why you might see a catalog say the price is too low to print. Call or email.

In the end the dealer can sell it for whatever he wants. He cannot advertise below MAP though. This helps to keep dealers from openly undercutting each other.

All this sounds underhanded in some way but you can lay some blame on buyers. As buyers we all "expect" a discount. Our buying habits do affect the way things are sold. I still laugh at gas prices being shown as $199.99. Why not just say $2.00? Because the station across the street will say $199.99 and most people will go there thinking they are saving money!

I suspect in the video he just gave out the MAP price knowing that's what will be advertised. When a product is new and in high demand there is no reason to sell below MAP. Once a product gets long in the channel those prices do eventually come down.

Geo

Re: List or MSRP on the Kronos 88?

Posted: Sat Feb 21, 2015 1:27 am
by DavyP
Rich Z wrote:I've been looking at a lot of sellers offering the K88 and they seem to show a rather high MSRP and the selling price being lower to show that they are giving you a discount. But when I saw this YouTube video:

https://www.youtube.com/watch?v=uFxdfSNbXqc

The claim by Rich Formidoni of Korg at 4:35 in the video appears to be in the video that MSRP is actually the discounted selling price ($3699.99) that vendors are offering. Which, of course, is the same price from every seller, so it appears they are required to adhere to pricing as demanded from Korg.

So IS the price being offered actually the MSRP and not a discounted price as claimed by vendors?

Just curious. I'm planning on buying one anyway as soon as my vendor of choice has them in stock.
I noticed that around 3.38 Rich doesn't mention the fact that the plug in does not work with 64 bit DAW's?? It gives the impression that Kronos integrates fully with any DAW??