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SeedyLee Platinum Member
Joined: 13 Sep 2006 Posts: 1376 Location: Perth, Australia
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Posted: Fri Feb 02, 2024 4:47 am Post subject: Why did Korg change the font? |
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This is a critically important question for which I need answers! Why did Korg change the font for the Kross, Krome and Kronos product lines?
In the early 2010s, they had this futuristic font for the logos of the KROME, KRONOS and KROSS. When they did their product refresh (the Kross 2/Krome Ex and Kronos 2), they moved to a softer, rounder font.
Anyone know why? I always thought the original font was really cool. _________________ Current Equipment:
Korg Kronos 2 88, Reface CS, Roland JV-1080, TE OP1, Moog Subsequent 37, Korg ARP Odyssey, Allen & Heath Zed 18, Adam F5, MOTU MIDI Express XT, Lexicon MX200 & MPX1, Yamaha QY700, Yamaha AW16G, Tascam DP008ex, Zoom H6, Organelle, Roland J6 & JU06A
Previous: Triton LE 61/Sampling/64MB/4GB SCSI, MS2000BR, Kronos 1 61, Monotribe, NanoKontrol, NanoKeys, Kaossilator II, Casio HT3000, Roland VP-03, Reface DX, Novation Mininova, MPC One |
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voip Platinum Member
Joined: 27 Nov 2014 Posts: 3781
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Posted: Fri Feb 02, 2024 9:59 am Post subject: |
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This sounds like a first world problem ;-)
Looking at a whole range of Korg instruments over the years, the main Korg logo has only changed subtly, and relatively recently, with the removal of the small lip on the end of the "G" of KORG.
As for the name of the instrument itself, Korg have never been tied to a specific font. Look at the fonts used for labelling the M1, M3, Radias, and Wavestation, for example. They are all different. It's part of product development. Look at how the Windows UI has changed over the years, starting from Windows 1, through Windows 98, to Windows 11. To me, the most recent iterations of Windows are a bit yuck, if I'm honest. Far too soft and flouncy!! :-)
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KK Platinum Member
Joined: 13 Oct 2016 Posts: 1427
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Posted: Fri Feb 02, 2024 2:00 pm Post subject: |
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No worries there, as all big companies do that. Pepsi just changed their logo again, they do that about every 3 to 5 years.
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bpoodoo Senior Member
Joined: 27 Dec 2019 Posts: 429 Location: Ding Dong, TX
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Posted: Fri Feb 02, 2024 4:42 pm Post subject: |
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I'm glad the Star Trekky font for the company name KORG hasn't changed much over the decades. Product fonts probably strive to look fresh and not dated. Nautilus adopted the currently in vogue convention of using an upside-down V for a capital A. _________________ bpoodoo
Triton Extreme 88 w/MOSS
"We all move on, like centuries and doves." |
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SeedyLee Platinum Member
Joined: 13 Sep 2006 Posts: 1376 Location: Perth, Australia
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Posted: Sat Feb 03, 2024 1:07 am Post subject: |
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First world problems?! This is of critical importance!
Well, in any event, I am pleased I updated my original Kronos 61 to the Kronos 2. Because in the meantime, I have ended up with a Krome Ex and a Kross 2, and had I not upgraded the Kronos, the fonts wouldn’t have matched!
I just thought it was interesting to change the font for the product name during a mid-cycle product refresh.
Anyway, we probably all have vastly more important things to do a discuss. As you were! _________________ Current Equipment:
Korg Kronos 2 88, Reface CS, Roland JV-1080, TE OP1, Moog Subsequent 37, Korg ARP Odyssey, Allen & Heath Zed 18, Adam F5, MOTU MIDI Express XT, Lexicon MX200 & MPX1, Yamaha QY700, Yamaha AW16G, Tascam DP008ex, Zoom H6, Organelle, Roland J6 & JU06A
Previous: Triton LE 61/Sampling/64MB/4GB SCSI, MS2000BR, Kronos 1 61, Monotribe, NanoKontrol, NanoKeys, Kaossilator II, Casio HT3000, Roland VP-03, Reface DX, Novation Mininova, MPC One |
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blazerunner Senior Member
Joined: 15 Nov 2017 Posts: 277
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Posted: Mon Feb 05, 2024 5:26 am Post subject: |
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Probably the same reason they periodically seem to change the color scheme. Just to make it look more or less edgy. I thought it might even be something more technical like an expired Trademark but that seems less likely. So I go with option 1.
Although more importantly why did they stop making workstations in their iconic Korg color of silver? That silver stood out in the studio or on stage. _________________ I make all the mistakes for you so that you can learn what not to do. |
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fomalhaut Junior Member
Joined: 06 Jan 2015 Posts: 85 Location: Madrid, Spain
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Posted: Mon Feb 05, 2024 7:53 am Post subject: |
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blazerunner wrote: | I thought it might even be something more technical like an expired Trademark but that seems less likely. So I go with option 1.
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That's not unheard of. Perhaps the licensing for the typeface used in the original Kronos expired and they had already secured the newer one for the subsequent line of models. Or perhaps they felt that the older one was somewhat out of fashion. Designers are going to design.
This is of paramount importance, now I need to _know_ |
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