Korg Forums

[EnjoyRC]

I'm just curious how it benefits Korg (or any company) to keep release and shipping schedules secret?
_________________

Korg (Kronos 88, Electribe 2, minilogue), Moog (Sub-37, Slim Phatty), Behringer DeepMind 12, Roland (GAIA, A-800-Pro), CME Xkeys

[Kevin Nolan]

I'm sure the reasons are genuine, and probably associated with shifting currency valuations among the dollar, euro and sterling pound. Getting that wrong could be very costly. Afterall, the Euro is going through a very rocky time right now (though regaining strength in recent days).

[RonF]

I would think it has more to do with corporate integrity. There are so many reasons why a manufacturers "representations" must be reliable.

Sure....consumer expectation is one reason. Just consider the relative "bitching" that goes on in forums all over the internet when any manufacturer fails to meet a promised release date. This equates to bad press....not good! It also creates the perception of "propensity of vaporware".....thus impacting the future investment viability of the manufacturer.

But moreover.....the distribution chain of the manufacturer needs credible information, so they can invest accordingly. Advertising, purchasing, staffing, insuring, customer service....all of these areas of concern require reliable information in order for the distribution chain to function. If the manufacturer fails to deliver as represented, it can cost distributers a bundle....and this is how you loose distributers, and also how you loose future orders and investments. How many times can a "boy cry wolf"!

In many instances (consider Apple computer as an obvious if not extreme example), a failure to deliver on represented production schedules can adversely affect the stock price of a manufacturer. It reflects upon a company's credibility and performance, and therefore PROFITABILITY, for all of the aforementioned reasons. Profitability is the key, number one, driving factor in all of "corporate protocol".

So....corporate protocol 1 0 1....keep your production schedules tight, quiet, and secure. Make an official "representation" only when the rest of the world can "take it to the bank". Failure to do so is a common error on the part of many-a-lesser company...adversely affecting profitability and therefore, in the worst examples....the very survival of the company.

[SpIdErWeB]

Nonetheless, there's probably lot of aspects of the keyboard which aren't done yet... I think about Manual, Software for DAW Integration (we haven't see it at all), manufacturing and production final design, boxing, shipping, etc... so, everything that comes with the product itself, when the product is finalized.

Having a schedules to match with events such NAMM, etc... sometimes means they do expose a prototype or "almost final" version, or even a final version of the product... but without all extra stuff. It also allow the manufacture to have some first feedback from the potential customers, have first estimation of production numbers, which will help to set up the manufacturing and production and have right estimation of delivery. If they do announce a date now, and for any reason the date will be pushed back... everyone will start yelling on forums or to distributors.

So, it's better to have potential buyer "prepared" to spend money on the new product when the time will come, than promising a date you're not sure you can keep. So, in the end, there's no secret or so... just common sense.

Phil

[hermanmusic]

[SpIdErWeB]

I wish, but apparently we saw pictures of the sequencer which looks quiet similar than the Oasys...

I do think than the keyboard and OS are actually 99% done... it's probably everything about what comes with the keyboard. Packaging, manual, drivers, software, recovery system, etc...

But I'm just guessing...

Phil

[MartinHines]

[MartinHines]

[SpIdErWeB]

[Scott]

[EnjoyRC]

[Scott]

[jeebustrain]

[EnjoyRC]

[jeebustrain]