New KORG Logo

nitecrawler · Post by **nitecrawler** » Sun May 11, 2014 4:40 pm

One person's incidental is another's big deal..

Huegel · Post by **Huegel** » Wed May 21, 2014 3:30 pm

Partly sarcastic. Partly serious.

They've made such an aggressive campaign on the engineering side to analog, the "old Korg" -- the stuff we really love. MS-20, Volca, ARP, RK-100s, and what have you. So instead of continuing matching the drapes with the carpet, if you will, their marketing went "modern." K-Mart modern, not "Flying-Cars to Jupiter" modern. Because Flying-Cars to Jupiter would have been cool. K-Mart, on the other hand way too mainstream.

They're hitting on all cylinders for all other phases, so the lack of visual "quality control" makes this ironically painful. A lack of continuity in the brand. And yes, it drives me nuts. Why go 98% when you could get the whole 100% right? Wish I wasn't OCD, but the remaining 2% makes me want to lose it. #curseoftheperfectionist

Make the branding match the gear, KORG. Stop being ironic. Be hip. Do it.

Shutoku · Post by **Shutoku** » Wed May 21, 2014 4:12 pm

I prefer the old logo, but I wonder if the re-shaped R is in part due to the new habit of putting an led inside it? Maybe they felt a smaller R would look better with the light.
Who knows? I won't be losing sleep over it though.

Huegel · Post by **Huegel** » Sat May 24, 2014 6:36 am

True. Hardly worth losing sleep over. It's just dumb. First logo change in 50 years. WHY, KORG. WHY the best LOGO? It was the best. Someone should get fired over there for over-tinkering. Mr. Katoh would not approve. I'm just ranting like a wild banshee. Don't mind me. Cheers.

kenackr · Post by **kenackr** » Sun Jun 01, 2014 11:27 pm

Lamu,

If you were truly OCD, you'd spell it the proper way, like it is supposed to be: CDO. Hell, everyone knows that!

Ricky_jcr · Post by **Ricky_jcr** » Sat Jun 07, 2014 5:43 am

Heck, I don't care if company changes its name, if they keep making workstations like these!

But agreed, it is a very pointless change lols

lloydsmith · Post by **lloydsmith** » Sat Jun 07, 2014 8:27 am

It is both inconsequential and unaccountably irksome as well..

Huegel · Post by **Huegel** » Fri Jun 13, 2014 7:47 am

kenackr wrote:Lamu,

If you were truly OCD, you'd spell it the proper way, like it is supposed to be: CDO. Hell, everyone knows that!

You mean, DCO. You strike me as the kind to prefer DCO's over VCO's. I may be mistaken.

Bertotti · Post by **Bertotti** » Fri Jun 13, 2014 5:41 pm

Funny how log a thread about a logo goes on. Personally I would rather see a completely new logo. I am sick and tired of all the variations of block letters and graffiti letters, give me a good old decorative gothic script for a change of pace.