Coke Zero Facial Profiler

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dreamaiden

Coke Zero Facial Profiler

Post by dreamaiden »

My brilliant son works for one of the top ad agencies in the US (Crispin).

They recently released a campaign for Coke Zero which uses Facebook called Facial Profiler. He was the creative lead on the project and designed the interface which is beautiful.

www.facialprofiler.com

(sound up-low bass is cool)


-------- project notes--------

After 6 months of 80 hour weeks and countless setbacks, re-designs, re-everythings....

The Facial Profiler has launched.

The idea is that if Coke Zero tastes almost identical to Coke, then maybe there is someone out there that is almost identical to you.

The application uses Facebook so you will have to have an account and login. From there, upload a photo or use your webcam and get your match.

The database is still around 150,000 which is the size of a small town. So, your match may not be perfect now but the idea is that over time more people will join...eventually your doppleganger. The machine is always trying to find better and better matches for you and when it does, it will automatically email it to you.

And check out the Match Bank to rate other people's matches.


My son reports that over 500,000 users have now used the profiler and they are expecting a ton more.

NY Times article yesterday.
http://www.nytimes.com/2009/12/31/busin ... .html?_r=1
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McHale
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Post by McHale »

very cool. Trying it now. If I find a perfect match, I'm going to have him hypnotized and force to work for me. :)

-Mc
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tpantano
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Post by tpantano »

I've seen ads for this all over 0.o

your son must be pretty high up!
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Ultimate Dj
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Post by Ultimate Dj »

McHale wrote: I'm going to have him hypnotized and force to work for me. :)

-Mc

yeah very cool indeed! 8) It would be so useful to have a slave that looks identical!!!!!! :D


puravida
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dreamaiden

Post by dreamaiden »

heh, I could seriously use a clone myself ! More would be even better.

>your son must be pretty high up!<

yes, he's at the top! His company just won ad agency of the year.

http://adage.com/agencya-list08/article ... _id=133815

You might remember the Audi 'Art of the Heist' campaign a few years ago. He won all kinds of major industry awards for that.
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Ultimate Dj
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Post by Ultimate Dj »

I'm gonna sue!...I got paired with a Girl :x :x lol
:D

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dreamaiden

Post by dreamaiden »

Hmmmm!, heh \:D/
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Sharp
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Post by Sharp »

Very slick interface for sure.

Nice. 8)


James
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